On LinkedIn Ulf describe himself as:
I've been working in different management positions with Internet services since 1996 - with search services such as Internet yellow pages, International B2B-services, residential directories, real estate services as well as portals, start pages and community services. The main task has always been to, in a profitable way, balance the needs of users and advertisers.
First of all. Ulf, welcome to the industry.
Delighted to see companies pushing their online presence.
I'm looking forward to see how Objektvision will "expand and create new brands" (as mentioned in the press release). For example, how to take on the newly released Hemnet Kommersiella (coverage here).