The first entry has the 'Why starting to blog?' (translated to English, using Google Translate). A highly relevant question if one start doing something that few (none?) others in the same position are doing.
"... It is therefore particularly important to increase communication with both employees and suppliers in the sector and the customers we have been privileged to work with. Both by getting bring our thoughts and ideas but also to get feedback on how we can improve on to get satisfied customers and dedicated employees, and how we can become more attractive to our suppliers as partners. I think the blog is such an instrument that can serve these purposes."
Learning from his boss