Are you wondering how your future customers (or colleges) are using new technology? Take a look at this video from a the Churchill Club event 'Next Generation Innovation' , run by Guy Kawasaki, interviewing youngsters about their use of mobiles, Internet and PC.
First of all, everyone in marketing should take notice (even though marketing won't go away, your next campaign may need to be different), but not to far away these young people will start looking for employers and a place to live. How do you attract them?
Source: Drew Meyers blog